Where We Are Now

Since intelligent life first evolved, Earth’s inhabitants have taken natural resources and manipulated them to meet their needs.

Starting out as hunter-gatherers, humans lived in balance with the limits of nature and reused their resources.

However, with rapid automation, industrialization, and changing consumer preferences for cheaper, more convenient and more sanitary choices, humans have begun to extract resources at a far quicker pace than the Earth can naturally replenish them.

This is the Linear Economy

It is the practice of taking resources, using energy to manufacture them, which generates emissions, and ultimately creating waste which can continue to harm nature.

Extract

Produce

Use and Waste

We have an alternative way to reimagine how we use the planet’s resources. Moving from a linear economy to a more regenerative model.